About Us

We Take a Personal Interest - Protecting What You Value Most.

At Jacoby Risk Advisors, we take a personal interest - protecting what our clients value most.

Your needs, and the needs of your family and your business, are unique. There is no one-size-fits-all solution to the needs of our clients. That's why it's an important first step for us to sit down and discuss your situation - to review current insurance coverages, as well as talk about your plans and goals for the future.  

Our Mission

At Jacoby Risk Advisors, we value our relationships highly and feel it is our responsibility to help you realize not only your insurance goals, but your financial goals as well. Asset protection is the foundation of any well-organized financial strategy...the vital underpinning that provides comfort and security. We have a combined 40+ years’ worth of insurance experience to help guide the decision making process.

We are committed to maintaining the highest standards of integrity and professionalism in our relationship with you, our client. We endeavor to know and understand your financial situation and provide you with only the highest level of information, services, and products to help you reach your goals. At Jacoby Risk Advisors, we begin with an in-depth evaluation of your current situation. Once we've established your overall objectives, we'll focus on your specific goals.

We believe in personalized strategies, so we work with you to develop the path that is just right for you.  Helping our customers understand their policies and our claims process is an important part of what we do!

With changing economic and market swings, we advocate an investing approach focused on the long run, while maintaining an optimal level of insurance coverage. Finally, we believe in partnership - a side-by-side effort that creates a comfort level and confidence in the strategies we put to work.

We are dedicated to developing lasting relationships with all our clients. We believe in helping you define your financial goals and we are committed to working with you to meet them.  At Jacoby Risk Advisors, we know more than our policy holder's names - "we know their stories, too!"

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Meet Our Team

We are dedicated to developing lasting relationships with all our clients. We want to get to know you! Meet our team.

Elizabeth Jacoby, RICP

Originally from Breckenridge, Texas, where she learned the value of good service and hard work, Elizabeth Jacoby, RICP aggressively pursues the very best for her clients. In 1983, she moved to Austin accepting a position with Special Olympics of Texas where she learned the need for properly making provisions for the people who count on us. From those experiences, it was a natural transition to the insurance industry and assisting clients with their financial preparations and long-term goals. Moving to the Metroplex in 1990, where she met and married Craig Jacoby. Accepting a position with a large insurance company, she quickly established herself as a knowledgeable and caring associate. Anxious to be able to provide a wider variety or products to better serve her clients, Elizabeth opened the Jacoby Agency in 2011, and the Wichita Falls office in 2013. It is the Jacoby Insurance Agency’s mission to provide the highest quality of service, while assisting their clients and friends in obtaining their financial goals. Elizabeth holds the RICP (Retirement Income Certified Professional) designation through the American College of Financial Services.

Craig Jacoby

Craig Jacoby is no stranger to hard work and determination. He has been in the insurance industry for 30+ years and believes in the adage, you can buy now or later, but it is much less expensive to buy now. He met Elizabeth in 1990 and the couple married in 1992. Craig was raised farming and ranching and knew the value of a handshake and man’s word. He heads up the human resource department for Jacoby Agency and has a true desire to build the farm and ranch relationships.

Brooke Jacoby

Brooke Jacoby has been in the insurance industry for several years. Prior to coming on board with the Jacoby Agency, she worked for a large property and casualty insurance company in Fort Worth, Texas. Brooke has a Bachelor’s degree from Golden State Baptist College in Santa Clara, California. Upon the expansion of Jacoby Agency, Brooke moved to Wichita Falls to take on the responsibility of managing the office. Her experience has continued to be an asset and ensures the level of service our clients deserve and want. Brooke enthusiastically delivers a forward thinking attitude and continues to grow her education in the insurance and financial services arena.

Jessica Love

Jessica was born and raised in Iowa Park, Texas, a suburb of Wichita Falls. She came to the insurance industry early in her career and worked for a large property and casualty company in the city, where she gained her experience and knowledge. Jessica desires to build and grow our commercial relationships and makes the ultimate customer service, her goal. Never leaving a stone unturned and striving to be the best, keeps her engaged and focused for each and every client.